Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results.

Google launches new effort to flag upsetting or offensive content in search

Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate  [ Read More ]

Google: Algorithm Updates

Google has a long history of famous algorithm updates, search index changes and refreshes. Below are links to some of the most important resources for search marketers: Google Hummingbird Google  [ Read More ]

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or  [ Read More ]

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It is often done without the permission or knowledge of the user, in which  [ Read More ]

Search analytics is the analysis and aggregation of search engine statistics for use in search engine marketing (SEM) and search engine optimization (SEO). In other words, search analytics helps website owners understand and improve their performance on  [ Read More ]

Cost per impression, often abbreviated to CPI or CPM (Cost per mille) are terms used in online advertising and marketing related toweb traffic. They refer to the cost of internet marketing campaigns where advertisers pay for every time their  [ Read More ]

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.  [ Read More ]

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising  [ Read More ]

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with  [ Read More ]

Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.  [ Read More ]

Google launches new

Google is undertaking a new effort to better identify content ...

Google: Algorithm Up

Google has a long history of famous algorithm updates, search ...

Display advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, ...

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for ...

Search Analytics

Search analytics is the analysis and aggregation of search engine statistics for use ...

Google launches new

Google is undertaking a new effort to better identify content ...

Google: Algorithm Up

Google has a long history of famous algorithm updates, search ...

Display advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, ...

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for ...

Search Analytics

Search analytics is the analysis and aggregation of search engine statistics for use ...

Suresh Krishna, EzineArticles Basic Author