Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results.

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or  [ Read More ]

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It is often done without the permission or knowledge of the user, in which  [ Read More ]

Search analytics is the analysis and aggregation of search engine statistics for use in search engine marketing (SEM) and search engine optimization (SEO). In other words, search analytics helps website owners understand and improve their performance on  [ Read More ]

Cost per impression, often abbreviated to CPI or CPM (Cost per mille) are terms used in online advertising and marketing related toweb traffic. They refer to the cost of internet marketing campaigns where advertisers pay for every time their  [ Read More ]

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.  [ Read More ]

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising  [ Read More ]

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with  [ Read More ]

Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.  [ Read More ]

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts  [ Read More ]

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be  [ Read More ]

Display advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, ...

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for ...

Search Analytics

Search analytics is the analysis and aggregation of search engine statistics for use ...

Cost per impression

Cost per impression, often abbreviated to CPI or CPM (Cost per mille) are terms ...

Pay per click

Pay per click (PPC) (also called cost per click) is an Internet advertising model ...

Display advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, ...

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for ...

Search Analytics

Search analytics is the analysis and aggregation of search engine statistics for use ...

Cost per impression

Cost per impression, often abbreviated to CPI or CPM (Cost per mille) are terms ...

Pay per click

Pay per click (PPC) (also called cost per click) is an Internet advertising model ...

Suresh Krishna, EzineArticles Basic Author